i was talking over that thing that i wrote with matt and i clarified my position a little better for him, so i’ll clarify it a little more here too.
basically, here’s the deal with “nerds vs. jocks.” a white dude, let’s say (there are a few similar positions, but let’s go with the basic white dude), is promised many things upon entering this society. the images, the messages, the narratives that we provide for him, say: “you deserve this. you will get this. buy this, and you’ll get this. you’ll be a strong man. you’ll be a macho guy. you’re gonna be the one out there doing things. you’re the hero,” and so on. this creates entitlement
so when that dude enters a social environment like a school, and he’s not that strong, not that cool, or whatever he’s been promised, he gets disgruntled. if that dude is self-centered, and/or has not ever been offered any alternate narratives, he’s going to think he’s owed something, and he’s not getting it. or it will be hard to get it. he ends up harboring resentment against the only enemy that he can spot: the dude that does have the stuff that he was promised. a girlfriend, or a car, or whatever.
so there becomes this dichotomy of “nerds vs. jocks,” where the dweeb man sees the enemy, the dude that has a girlfriend — “and why?? i’m smart! i’m loving! i could love her more than he could!” — or any other number of objects. he is short-sighted — he doesn’t look behind him and see the mass of humanity, the girls, students of many colors, many backgrounds, many languages, many social classes. and they’ve all got their shazbot to deal with. but he doesn’t recognize it. the world becomes “nerds vs. jocks,” and all of that dude’s drive will be centered around one day beating the jock at his own game.
The elites will become cogs in the machine. You will become a bright, silver, indestructible wrench that breaks it. You will become the creator of your own machine, and they will envy you your purity. And the money they inherited, they will give to you. And unlike them, you will have earned it. They will buy your art. They will pay you for your ideas. They will line up outside your club, behind the velvet rope you have a former athlete guarding. They will beg for backstage passes to your show. They will pay you for VIP access to your company. They will always ask themselves, “Why didn’t I think of that?” And you’ll know, “Because you didn’t have to.” - Clayton Cubitt
and it’s that kind of mentality that makes everything a stupid high school popularity contest; and it will make people — or i should say, media, that which is controlled by the guys-that-wanted-to-become-elite-and-now-they’re-elite — focus endlessly on stupid campaigns against abercrombie and fitch’s stupid CEO, and other singular individuals in those positions, instead of the whole system that produces those CEOs in every company, as well as producing the corporate toadies that tell us things like don’t even worry about india; don’t worry about health and safety standards; sweatshops are cool.
so — can you really expect those people to write thinkpieces about global industry or the ethics of labor? they have to focus on that jerk at the head of the company! that guy shouldn’t be there! people like them should be there! they see themselves as the meek, and they are out to inherit.
I wrote a piece for Slacktory about PUAs desperately hitting on an OkCupid account that spits back meaningless @horse_ebooks quotes. Okc_ebooks (a Tumblr you should follow right away) provides an excellent case study for how scripted PUA routines by design objectify women. When PUAs plow through scripts written by other PUAs with women whose responses are irrelevant, how is that in any way actual interhuman communication? Replace the woman with @horse_ebooks, and you’re left with two robots talking to each other.